First Home Facilitator Helped 150+ New Home Buyers Through Facebook Ads

Overview

Like many businesses, Total First Home Solutions were reliant on word of mouth and referrals to generate new business. After hearing about their service offering, we reached out to their team and explained how we could help generate a lot of business for them through digital marketing.

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What was the problem that needed solving?

As Total First Home Solutions was too reliant on referrals, they were struggling to keep a steady flow of new clients coming in. They required some form of marketing that would bring them new leads and potential clients each month, so they could gain predictibility and consistency in their business.

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What was the strategy?

We knew their service offering was going to genuinely help a lot of first home buyers. So we decided to advertise on the platforms first home buyers are on the most... Facebook & Instagram.

We needed to drive new leads, but qualify them as they came in.

So we created a new website for Total First Home Solutions that would better explain their service offering, and also include a form that qualifies the leads that come through. This form would identify whether they were eligible for current government grants, to access no or low deposit homes.

Here's what the strategy entailed:

Create a website that would convert traffic
Create a form that would qualify leads
Create Facebook Ad campaign that targets first home buyers
Generate a steady stream of leads
Setup an automated email response to great the leads

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What was the end outcome?

After running the campaign for the past 9 months here's what we were able to achieve:

150+ clients generated
30x ROAS (Return on ad spend)
$12.31 Average cost per lead
3.8% CTR (Click through rate)

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(Screenshot of performance of campaign within Facebook Ads Manager)

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What made this work so well?