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Abode Construction is a team of luxury custom home builders, working predominately in the inner city suburbs of Brisbane. Abode was relying heavily on word of mouth and referrals to win new projects, so they decided to invest in marketing to get more projects.
Abode Construction was founded over 10 years ago, and like many businesses, they had tried different marketing strategies and used countless marketing agencies, but were simply unable to create a strategy that worked consistently.
At the end of 2019 we proposed a strategy that would act as an organic, long term approach to driving new business. 2 and a half years later, we are still together as part of our long term partnership that is constantly driving tangible results. Here's how we did it...
For a number of years, Abode Construction had been far too reliant on word of mouth and referrals to generate new business. Many businesses take this approach, however it is both risky, and not a smart long term play in growing a business.
After deciding they needed to invest in marketing, to drive new business and grow their revenue, they would constantly run into the same problems after hiring countless agencies and freelancers, time after time:
All of the marketing campaigns Abode Construction had previously ran were all paid campaigns. Meaning they would run paid ads on Facebook, Instagram and Google, burning a massive whole in their monthly budget. As you can probably imagine, the decision making process to building a high end custom home is a very long one, with the average time of taking someone from a lead to a client being 6-8 months.
Now, picture paying an expensive marketing agency retainer, plus a huge advertising budget every month, for 8 months straight, before even making a return. This is simply not sustainable for a small business. So we decided the smarter play would be a long term, organic marketing approach.
Once we decide that the smart play was a long term organic approach, we started our research. Abode Construction services include Home Renovations, and Custom Home Builds. So we used our suite of software to find out what the search terms people were using on Google, to find service providers like Abode Construction.
We uncovered that there were roughly 2000+ monthly searches in Brisbane for search terms relating to people looking for renovation builders. (This means that each month, roughly 2000 people were searching Google to try and find a builder that could compete their home renovations). We also uncovered that each month roughly 3000+ people were searching for custom home builders in Brisbane, just on Google alone.
So, the strategy was simple. Create a landing page that would show up when people searched for renovation builders in Brisbane, and create a second landing page that would show up when people searched for custom home builders in Brisbane.
This optimisation is called SEO (Search Engine Optimisation), and it includes a massive scope of strategies and tasks, all of which tell Google that Abode Construction's website should show up at the top of the search results when someone searches for the services they offer.
There are over 300 different things that Google's algorithm looks at, when it comes to deciding where to rank a website in the search results. So we had our work cut out for us.
Using our SEO experience and expertise, we used our proven formulas that helps our clients gain more visibility on Google time and time again. Here's how we do it.
After 12 months of working on Abode Constructions SEO, they now rank extremely well on Google. Prior to working with Vivid Visuals their website was getting 0 clicks from people searching for their services, rendering them practically invisible to the thousands of people searching for their services!
Here's what we were able to achieve:
Abode Constructions willingness to adopt a long term, organic marketing strategy is what made this work so well. Our SEO team is extremely skilled at what they do, however SEO is a long game - and many businesses simply do not want to wait 12 months to obtain good ranking positions on Google.
However, this is what creates long term growth for a business. Abode Construction now has these rankings, and for years and years will continue to show up on Google when people search for their services - without having to spend thousands and thousands each month on advertising plus a marketing agency retainer, they just pay our team a monthly rate to continue to get great results.
Let's cut the chase. You're here because you want to transform your brand or business into an online powerhouse and dominate your market. We have the tools and expertise to do exactly that. So book in a discovery call with one of our elite strategists and see if we're right for you.
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